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Google Conversion Tracking and the GDPR - Problems with Cookies

Google Conversion Tracking and the GDPR - Problems with Cookies

4 min read

If you offer a product online, it's important to track your marketing efforts. You want to measure if you are reaching your goals. What conversion rate did your different campaigns achieve on Google, Facebook, Instagram, etc.? Of course, you want to measure not only how often their individual ad elements were displayed and clicked, but also how many customers you ended up gaining through them.

Google Conversion Tracking is a valuable tool that helps you assess the effectiveness of your online marketing campaigns. However, there is one problem: the General Data Protection Regulation (GDPR) prohibits the use of tracking tools that collect personal data without users' consent.

GDPR compliant conversion tracking without cookies.

But why is this so important? Cookies are small text files that are stored on a user's computer to collect information about their behavior on a website. However, the use of cookies is no longer allowed with the Privacy Regulation because they collect personal data. However, if you want to use Google Conversion Tracking, you need to use a tracking tool that does not use cookies.

Fortunately, there is a solution to this: scoby offers 100% GDPR-compliant tracking without the need to use cookies. Therefore, no cookie consent is required from users. In addition, scoby is not affected by adblockers.

scoby measures 100% of your website traffic.

scoby offers a unique solution to this problem. It uses proprietary technology that allows you to fully measure your traffic without collecting cookies or other personal data. Therefore, scoby is 100% GDPR compliant.

scoby is not affected by adblockers.

In addition, scoby.io is not affected by adblockers. Many users install adblockers to protect their privacy and block unwanted ads. However, if you use a tracking tool that collects cookies, it will be blocked by adblockers and you will not get accurate data. However, with scoby you can be sure that your tracking tool will always work and provide you with the information you need to improve your marketing efforts. Try scoby today.