How Privacy Regulations Impact Your Analytics
Learn how privacy regulations like GDPR and ePrivacy are impacting web analytics, and how Scoby Analytics helps businesses gain valuable insights while complying with strict privacy requirements.
Insights. Powered by Privacy.
The game has changed. Today, optimizing website performance requires privacy-focused data analysis. Scoby Analytics' solutions let you fully leverage your data while ensuring visitor trust and privacy compliance.
- AI-based Content-Classification
- Scoby Analytics' AI-based content classification system delves deeper than conventional analytics, classifying your content into categories, topics, entities, and tags to provide nuanced insights that drive strategic content decisions. more
- Server-Side Measurement
- Scoby Analytics uses advanced server-side measurement to ensure complete data capture of website traffic, robust against ad blockers and browser-based anti-tracking technologies, while fully complying with GDPR and ePrivacy directives. more
- Advanced Anonymization
- Scoby Analytics is committed to the privacy of your visitors, employing cutting-edge privacy enhancing technologies like k-Anonymity, Differential Privacy, and exploring l-Diversity, ensuring all data is aggregated and anonymized to protect the digitl privacy of your visitors. more
- Anonymous Visitor-Segments
- Scoby Analytics helps you leverage your own knowledge of your visitors anonymously, allowing you to segment audiences and better understand the usage patterns of different visitor groups or measure the impact of A/B tests efficiently and privately. more
“Scoby Analytics is a prime example of what modern web web analytics should look like - powerful, user-friendly and, above all, compliant with data protection regulations. I particularly appreciate that Scoby does not require access to end devices and processes all data anonymously.”
Dr. Nils Christian Haag
Lawyer & data protection expert
Embracing Usage-Based Analytics
Discover the advantages of consent-free analytics with Scoby Analytics. Learn how our solution enhances user experience, ensures compliance, and provides uninterrupted insights without the need for user consent.
Enhancing Digital Privacy with Scoby Analytics
Explore how Scoby Analytics leads the way in ethical web analytics by implementing Privacy Enhancing Technologies such as k-Anonymity, l-Diversity, and Differential Privacy to safeguard website visitor privacy.
Privacy as a competitive advantage
Because other analysis tools require the consent of your visitors, they can only evaluate a fraction of your traffic. Thanks to its special design, Scoby Analytics allows you to capture 100% of your traffic - completely anonymously, fairly, sympathetically and legally compliant.
- PageViews
- +100,1%
- Visitors
- +112,3%
- Conversions
- +123,3%
* Measurement results are based on a comparison over the same period with the consent-required service Google Analytics. Scoby conducted tests using the same websites.