Consent-Free Compliance with EU Data Protection Laws

Why DPOs Love Scoby Analytics

Scoby Analytics – Legal Compliance

In an era where data privacy is paramount, Scoby Analytics stands out by prioritizing compliance with key data protection laws and regulations. For Data Protection Officers (DPOs), our analytics platform offers peace of mind by adhering to the highest standards of legal compliance.

Scoby Analytics is fully compliant with the General Data Protection Regulation (GDPR) and the ePrivacy directive. Our server-side analytics solution ensures that no personal data is stored or accessed on the end-user's device, aligning with the strict requirements of these regulations.

  • GDPR Compliance: Our system operates without the need for explicit consent, thanks to our Privacy Proxy that anonymizes data at the server level. By avoiding the collection of personally identifiable information (PII), Scoby Analytics falls under the legitimate interest clause (Art. 6 Abs. 1 lit. f) DSGVO), allowing for data processing without infringing on visitor privacy.

  • ePrivacy Compliance: Scoby Analytics does not rely on cookies or any form of local storage on the user's device. Our method of data processing waives the need for visitor consent under Germany's strict §25 TTDSG, as we do not access or store information on the user's end device.

Privacy-First Data Processing

Our Privacy Proxy ensures that data is anonymized before it leaves your server. Here’s how it works:

  1. Data Collection: When a user visits your website, basic data such as the IP address and User-Agent string is transmitted by your server and pseudonymized on your server.
  2. Anonymization: We ensure all pseudonymous data is anonymized on your server before it is transmitted to Scoby Analytics.
  3. Secure Transmission: Only anonymous data is transmitted to Scoby Analytics, where it is re-hashed to ensure an additional layer of security.
  4. Aggregation: All traffic data is aggregated using state-of-the-art privacy-enhancing technologies like k-anonymization, l-diversity, and differential privacy, effectively defending against re-identification or de-anonymization.

We closely follow legal developments to ensure our platform remains compliant. According to the latest ruling by the European Court of Justice (EuGH, Urteil vom 07. März 2024, Rechtssache C‑604/22), a pseudonymized identifier is only considered personal data if it can reasonably be traced back to an individual by the data processor. Scoby Analytics cannot reverse-engineer the Visitor ID to an IP address, ensuring compliance with this precedent.

Empowering Data Protection Officers

Scoby Analytics empowers DPOs by providing:

  • Transparency: Clear documentation and reporting on data processing activities.
  • Control: Tools to ensure data minimization and anonymization.
  • Compliance: Assurance that our methods meet the legal requirements for data protection.

By choosing Scoby Analytics, you can confidently navigate the complexities of data protection laws while gaining valuable insights from your website traffic.

Book a demo or Contact us to learn more about how Scoby Analytics can help you maintain compliance and enhance your data analytics strategy.