Enhance Your Writing with Scoby Analytics
Why writers and editors rely on Scoby for better insight
Understand what resonates with your audience
Scoby Analytics is built for editorial teams that want insight without complexity. No need for technical skills – our platform helps you track article performance, identify topics that matter, and refine your content strategy with ease.
Automatic data collection – no manual input
Scoby identifies author names and article titles automatically – so you can focus on writing, not tagging:
- Effortless tracking: We measure views, reading time, and interaction automatically at the article level.
- Performance highlights: See which stories get attention – and why.
AI-powered content classification
Our machine learning model provides structured context around your work:
- Categories & topics: See how your content is classified into areas like politics, business, sports, culture, and more.
- Entities & themes: Understand which brands, people, places, or events appear in your stories – and what drives interest.
- Auto-generated tags: Improve discoverability and SEO with smart tags based on content meaning.
Deeper reading behavior insights
Scoby provides granular reading time metrics, going beyond averages:
- Reading time distribution: Understand how long different readers stay engaged.
- Medians and percentiles: Identify content that keeps top readers engaged longest.
- Engagement KPI: A unique metric combining views, dwell time, and bounce rate – to highlight true audience interest.
Anonymous audience segmentation
Scoby segments user behavior without identifying individuals:
- New vs. returning readers
- Subscribers vs. casual visitors
- Behavior patterns by audience group – ideal for editorial planning
Write smarter. Reach deeper.
With Scoby Analytics, writers can:
- Spot emerging trends
- Understand what works – and why
- Create content that connects more deeply
Book a demo or get in touch to learn how Scoby Analytics helps you bring more clarity, impact, and insight into your editorial work – with full respect for privacy.